SCHWARZKOPF LIVE: TURNING HEADS
SOCIAL INFLUENCER MULTI-PLATFORM ATL BRAND CAMPAIGN
- Evolve the previous LIVE campaign appealing to a broad 16-34 audience focusing on a range of products including Ultrabrights. Pastel Sprays, Lightener & Twist and core baseline products.
- Drive sales of hair colour products and NPD's.
- TVC (1 x 30”)
- Website assets
- Social content assets (3 x how to’s)
- Influencer-curated content
- Digital out of home advertising
- Advertorial content
- YT pre-roll content (5 x 30”)
- POS assets
- Vertical video
- ATL campaign featuring 5 models, 5 influencers and a consumer. Brief was to evolve the previous LIVE campaign appealing to a broad 16-34 audience focusing on a range of products Ultrabrights. Pastel Sprays, Lightener & Twist and core baseline products.
- Digital content used in key markets around the world.
- Unique shoot in which stills, TVC, how to’s, vertical video, POS & digital outdoor content were all captured in 4 studios simultaneously over a 3.5 day shoot to maximise economies of scale and deliver maximum number of assets for the allocated budget.
- A unique mix of influential fashion & beauty bloggers attracted a wide audience across multiple channels.
- HENKEL SCHWARZKOPF