FHM Stand-Up Hero 2010 and 2009
TV series for ITV4
Client wanted to emphasise FHM's 'funny' brand value and go big following a succesful pilot. We organised a nationwide online search to find the UK's best stand-up comedian who had not yet had significant TV exposure. Series revolves around 5 regional finals and a final, each featuring 5 comics, hosted by Brendon Burns, in front of a live studio audience. Series features many big name judges and pundits including John Thomson, Vic Reeves, Ed Byrne, Ronnie Ancona and Phil Jupitus.
Signal co-production for ITV4 with Steve Coogan and Henry Normal's production company Baby Cow.